High-level metrics

Understanding the key metrics in web analytics is essential for optimizing your website’s performance and user experience. Here are the high-level metrics tracked by Cloudflare Web Analytics:

Visits - A page view that originated from a different website or direct link. Cloudflare checks where the HTTP referer does not match the hostname. One visit can consist of multiple page views.
Page views - A successful HTTP response with a content-type of HTML.
Page load time - The total amount of time required to load the page.
Core Web Vitals ↗ - Higher-level metrics designed by Google to capture the user experience more completely.

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